Does the Urban Nighttime Tourism Experiencescape Enhance Tourist Loyalty? The Mediating Role of Place Attachment

Nighttime tourism has become a key driver of urban nighttime economic development. The nighttime tourism experiencescape (NTE)—comprising elements such as atmospheric lighting landscapes, culturally distinctive night markets, and diverse entertainment formats—creates an environment markedly distinct from daytime settings. This NTE significantly influences tourist experiences and contributes critically to the sustainable development of urban destinations. Grounded in the Stimulus–Organism–Response framework, this study investigates how the NTE shapes tourist loyalty. Empirical results indicate that the effect of the NTE on tourist loyalty is primarily mediated by place attachment, with place dependence demonstrating a stronger mediating effect than place identity. In the direct pathway, only the socio-symbolic dimension of the NTE exerts a significant positive impact on tourist loyalty. The study offers both theoretical and practical contributions: it reveals the mechanisms that influence tourist loyalty in nocturnal contexts and offers actionable insights into the sustainable management of nighttime tourism in urban destinations.