Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal

The findings of this study provide an integration of existing knowledge and theory regarding digital marketing, consumer psychology, and neuroscience.

Authors

Sudhanshu Pandiya (ORCID: https://orcid.org/0009-0002-6696-2774)
Pravin Kumar Agrawal (ORCID: https://orcid.org/0000-0003-4331-8767)
M. Jagadesh Kumar (ORCID: https://orcid.org/0000-0001-6657-1277)
Pallavi Mishra (ORCID: https://orcid.org/0000-0001-6987-6009)
Mansi Bajpai

Institutions

Chhatrapati Shahu Ji Maharaj University (IN)

Publication Details

Journal: Annals of Neurosciences
Published: 2025-12-17
DOI: https://doi.org/10.1177/09727531251399003
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal

Sudhanshu Pandiya, Pravin Kumar Agrawal, M. Jagadesh Kumar, Pallavi Mishra et al.

Dec 17, 2025

Annals of Neurosciences

Digital Marketing and Social Media

article

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal

Sudhanshu Pandiya, Pravin Kumar Agrawal, M. Jagadesh Kumar, Pallavi Mishra, Mansi Bajpai

December 17, 2025article en

Abstract

The findings of this study provide an integration of existing knowledge and theory regarding digital marketing, consumer psychology, and neuroscience.

Annals of Neurosciences

Chhatrapati Shahu Ji Maharaj University (IN)

Openalex Percentile: Top 50%

Digital Marketing and Social Media

DOI Open Access PDF OpenAlex

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