Reasons for not using e-cigarettes among adults who smoke: findings from the 2019–2021 Euromonitor International’s Voice of the Consumer: Nicotine Survey in 20 countries

Tobacco control practitioners and policymakers can use the findings on reasons for not using e-cigarettes both domestically and globally to inform public health campaigns and policies that align with the specific tobacco control objectives in each country to ultimately reduce the burden of tobacco-related disease.