Mapping the Impact of Business Model Innovation on Firm Productivity: A Bibliometric Analysis and Global Perspective

The study explores the impact of business model innovation on firm productivity with the help of a systematic bibliometric analysis. The purpose is to distill key themes, critical research needs, and possible future directions. A systematic search was performed with the Web of Science database (2011 to 2024) using PRISMA 2020 guidelines. Of these studies, after applying defined inclusion and exclusion criteria, the study retained 273 studies; of those, 217 explicitly considered productivity at the firm level. This results in the following three central research themes: digitalization, business model innovation, and sustainability, which reflect how firms adjust to technological and environmental as well as strategic demands. The paper discusses three examples: theoretical fragmentation and regional biases within research on health worker migration and less integration of institutional and contextual factors. One of the gaps here is that there is a paucity of empirical evidence from emerging economies where firms face their own unique set of barriers to innovation and productivity. This work adds a level of clarity to what has been studied and what is unexplored, both enhancing academic knowledge and setting clear directions for managers and policymakers. It is time for more geographic ranges and collaboration across fields, such as with health care or business models that are likely to unfold over time.