COMPARATIVE ANALYSIS OF BUSINESS MODELS OF ORGANIZATIONAL BEHAVIOR MANAGEMENT IN KAZAKHSTAN AND CHINA

In the context of deepening digitalization, globalization and the growth of intercultural interactions, effective management of organizational behavior is becoming an essential factor in increasing the sustainability and competitiveness of companies. This study is aimed at a comparative analysis of business models of organizational behavior management in Kazakhstan and China, which has significant practical and scientific significance for the development of cross-border cooperation. The novelty of the research lies in a comprehensive study of the influence of cultural, institutional and economic factors on management models in the two countries, as well as in identifying complementary approaches applicable in a transformational economy. Scientific tasks include: analyzing existing organizational behavior management models in Kazakhstan and China; determining the impact of cultural and institutional characteristics on employee behavior; comparing motivation strategies and corporate culture; developing recommendations for adapting effective models for intercultural projects. The research methodology is based on comparative analysis, case study, and an analytical review of the literature. The main results show that the Chinese management model is characterized by a high degree of centralization, collectivism and an emphasis on hierarchy, while the Kazakh system is characterized by hybridity, a combination of Western approaches and national characteristics. In conclusion, it is emphasized that the mutual adaptation of successful management practices contributes to improving the effectiveness of international projects, strengthening corporate culture and the formation of competitive business models.