DIGITALIZATION AND INNOVATION IN STRENGTHENING HUMAN CAPITAL: A COMPARATIVE ANALYSIS OF KAZAKHSTAN AND CHINA

The article examines the important role of digitalization and innovation potential in the development of human capital in entrepreneurial ecosystems. The main purpose of the study is to compare the experience of Kazakhstan and China in using digital and innovative tools to increase the level of human capital. The relevance of this work is due to the increasing role of the digital economy and the need to adapt the workforce to new technological challenges. The methodological basis of the research includes comparative, system and content analysis, as well as statistical data and regulatory sources. The article analyzes key indicators such as the human capital index, innovation activity, the level of development of digital entrepreneurship and digital education. The results of the study demonstrated that China is implementing a comprehensive digital policy that promotes the formation of flexible and competitive human capital. There is also a positive trend in Kazakhstan, but there are problems of digital inequality and insufficient development of innovation infrastructure. The scientific novelty of the study is a comparative analysis of the digital and innovative development of the two countries, with a special focus on their impact on human capital. The practical significance of the results obtained lies in the possibility of their application for strategic planning of educational and entrepreneurial initiatives in the digital economy.