Factors affecting digital entrepreneurship: a case study of Vietnamese women

Digital business has become a dominant trend in today's digital era.This study aims to explore and identify the key factors influencing digital entrepreneurship among Vietnamese women.A quantitative research approach was used, employing a structured questionnaire to survey 527 women entrepreneurs in Vietnam.The collected data were analyzed with SPSS 26 software.The results indicate that personal and professional characteristics, digital entrepreneurial capabilities, digital consumer behavior, digital infrastructure, digital interactions, and government policies all have a positive influence on digital entrepreneurship intentions.Of these, government policies have the most significant impact, while digital consumer behavior has the least influence.Based on these findings, the study offers several recommendations to better support and promote digital entrepreneurship among Vietnamese women.