Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing

Purpose Despite their environmental and economic importance, recycling rates remain low in collective housing. Public policies grounded in decontextualized psychological mechanisms show limited effectiveness in this setting. By contrast, practice-based research shifts attention to contextualized everyday routines but offers few operational pathways for intervention. This study aims to advance a more integrated perspective by examining how psychological mechanisms are activated, inhibited or reshaped by collective housing through residential elements of materiality, meanings and competences. Design/methodology/approach Twenty-two semi-structured interviews were conducted with residents living in collective housing in Paris and the surrounding departments. Psychological mechanisms were explored in depth through the practice elements of materiality, meanings and competences. Findings The results show that the residential context deeply shapes how individuals engage with waste sorting. Affordances and emotions elicited by shared spaces profoundly shape sorting practices. Residents actively reconstruct residential sorting norms and cooperation expectations, and experience shame, guilt and pride tied to recycling. Competences extend beyond the household, shaping how residents navigate shared spaces, communicate with neighbors and restore order within the residence. Research limitations/implications Future research should further examine how residential context shapes consumption practices within a systemic perspective. Observational methods, such as sensor data or resident-generated video, could help identify key change points in daily routines. Experimental designs could test residential mechanisms, such as how residential altruistic acts shape waste-sorting behavior. Finally, specialized tools like causal loop diagrams may support a systemic approach to the dynamics of social and consumption change. Practical implications This study offers a framework for field diagnostics and context-based interventions that target the residential environment rather than individuals, focusing on residential psychological mechanisms. Originality/value From a critical realist perspective, collective housing is not simply a constraint on change but a generative structure that shapes waste-sorting routines by activating and shaping residential psychological mechanisms.

Authors

Institutions

Publication Details

Journal
European Journal of Marketing
Published
2025-12-17
DOI
https://doi.org/10.1108/ejm-03-2024-0242
Primary Topic
Municipal Solid Waste Management
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing

Yolande Piris, Jean-Damien Grassias
European Journal of Marketing
Municipal Solid Waste Management
article

Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing

Yolande Piris, Jean-Damien Grassias
article en

Abstract

Purpose Despite their environmental and economic importance, recycling rates remain low in collective housing. Public policies grounded in decontextualized psychological mechanisms show limited effectiveness in this setting. By contrast, practice-based research shifts attention to contextualized everyday routines but offers few operational pathways for intervention. This study aims to advance a more integrated perspective by examining how psychological mechanisms are activated, inhibited or reshaped by collective housing through residential elements of materiality, meanings and competences. Design/methodology/approach Twenty-two semi-structured interviews were conducted with residents living in collective housing in Paris and the surrounding departments. Psychological mechanisms were explored in depth through the practice elements of materiality, meanings and competences. Findings The results show that the residential context deeply shapes how individuals engage with waste sorting. Affordances and emotions elicited by shared spaces profoundly shape sorting practices. Residents actively reconstruct residential sorting norms and cooperation expectations, and experience shame, guilt and pride tied to recycling. Competences extend beyond the household, shaping how residents navigate shared spaces, communicate with neighbors and restore order within the residence. Research limitations/implications Future research should further examine how residential context shapes consumption practices within a systemic perspective. Observational methods, such as sensor data or resident-generated video, could help identify key change points in daily routines. Experimental designs could test residential mechanisms, such as how residential altruistic acts shape waste-sorting behavior. Finally, specialized tools like causal loop diagrams may support a systemic approach to the dynamics of social and consumption change. Practical implications This study offers a framework for field diagnostics and context-based interventions that target the residential environment rather than individuals, focusing on residential psychological mechanisms. Originality/value From a critical realist perspective, collective housing is not simply a constraint on change but a generative structure that shapes waste-sorting routines by activating and shaping residential psychological mechanisms.

European Journal of MarketingVol. 60(3)
Université Paris-Saclay (FR), Université de Bretagne Sud (FR)
Openalex Percentile: Top 52%
Municipal Solid Waste Management
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.