The strategy and methodology for student involvement in organizing the anniversary event: 25 years since the establishment of the UBB Extension in Târgu Mureș

This article examines the methodology and operational management involved in the planning and organization of the anniversary event “25 years since the establishment of UBB Extension in Târgu Mureș – 25 years of education and academic development,” held on April 3, 2025. We aim to provide, through this article, a replicable model that can be used by higher education professionals to organize academic events, with the active involvement of students in the process. The article highlights the importance of having a plan that includes the essential phases of the event: planning and organization, alongside implementing and evaluating outcomes. The article further presents the methodology used to execute the work plan through eight dedicated departments. This framework allowed first-year students enrolled in the Educational Marketing course to take an active role in key aspects of event management. This approach encouraged students to move beyond theoretical frameworks, work in a stimulating collaborative environment, and improve the quality of the event. To ensure applicability in other contexts, the article describes the digital resources and procedures used to enhance the efficiency of teaching, planning, communication, and data collection. In addition, we dedicated a section to analysing the project's lessons, which helped the organizers identify best practices worth standardizing in future academic events, along with the areas needing improvement. The article concludes by presenting measurable outcomes such as the number of participants, media exposure, feedback received, and the social media campaign’s performance.