From Airwaves to the Cloud: Podcasts Surpassing Traditional Radio

With advances in media technology, podcasts have surpassed traditional radio to become a significant phenomenon in communication. Research indicates that conventional radio, constrained by linear broadcasting, signal coverage limitations and standardised processes, exhibits notable shortcomings in listening scenarios, content creation and user interaction. In contrast, podcasts leverage on-demand accessibility and cross-scenario adaptability to transcend temporal and spatial constraints. They enhance user experience through fragmented listening and replay functionality, cater to niche audiences via specialised programming and UGC models, and bolster user retention through community-driven operations and personalised services. Consequently, their communicative efficacy is increasingly evident.