An Exploration of Talent Cultivation Models for Broadcasters and Hosts in an Omni-Media Context

Against the backdrop of deepening media convergence, broadcasting and hosting talent cultivation faces core challenges. Professional positioning lags behind the industry's demand for multi-skilled professionals amid intelligent transformation. Traditional curricula lack training modules for intelligent communication technology applications, while teaching evaluations overemphasize foundational metrics like vocal techniques at the expense of omnichannel communication effectiveness. Innovative solutions lie in establishing a multidimensional convergence model: curriculum-wise, implement a dual-track system balancing core professional competencies with vertical domain expertise, and integrate training in intelligent speech synthesis alongside practical scenarios like government communications. - Teaching-wise, create industry-academia-research integrated media workshops that operate full-cycle campus daily programs, achieving a real-world business loop from content production to cross-platform distribution. - Evaluation-wise, shift key metrics toward new dimensions such as adaptability to communication scenarios and user engagement analysis capabilities.

Authors

Publication Details

Journal
Entrepreneurship and innovation.
Published
2025-01-01
DOI
https://doi.org/10.47297/wspeiwsp2516-253504.20250905
Primary Topic
Multimedia Communication and Technology
Type
article
Field-Weighted Citation Impact
0.00
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article

An Exploration of Talent Cultivation Models for Broadcasters and Hosts in an Omni-Media Context

Haiou Liu
Entrepreneurship and innovation.
Multimedia Communication and Technology
article

An Exploration of Talent Cultivation Models for Broadcasters and Hosts in an Omni-Media Context

Haiou Liu
article en

Abstract

Against the backdrop of deepening media convergence, broadcasting and hosting talent cultivation faces core challenges. Professional positioning lags behind the industry's demand for multi-skilled professionals amid intelligent transformation. Traditional curricula lack training modules for intelligent communication technology applications, while teaching evaluations overemphasize foundational metrics like vocal techniques at the expense of omnichannel communication effectiveness. Innovative solutions lie in establishing a multidimensional convergence model: curriculum-wise, implement a dual-track system balancing core professional competencies with vertical domain expertise, and integrate training in intelligent speech synthesis alongside practical scenarios like government communications. - Teaching-wise, create industry-academia-research integrated media workshops that operate full-cycle campus daily programs, achieving a real-world business loop from content production to cross-platform distribution. - Evaluation-wise, shift key metrics toward new dimensions such as adaptability to communication scenarios and user engagement analysis capabilities.

Entrepreneurship and innovation.Vol. 9(5)
Openalex Percentile: Top 50%
Multimedia Communication and Technology
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An Exploration of Talent Cultivation Models for Broadcasters and Hosts in an Omni-Media Context — Haiou Liu · Entrepreneurship and innovation. (2025) | TGRS Research Map | TGRS