Research on English Network Catchphrase Translation Strategy Ander Intercultural Communication--Take the Oxford Words of Years as Examples

This paper aims to discuss the application of naturalization and alienation strategy in the English translation of network catchphrase under the background of cross-cultural communication. A detailed analysis of the translation process of the 2024 Oxford word of the year, "brain rot", combined with specific cases shows the implementation of these two translation strategies and their role in promoting cross-cultural communication. In addition, the article addresses the translation practices of other network buzzwords, provides a reference for research in related fields, and highlights the importance of maintaining the flexibility of translation strategies in a rapidly changing network environment.