Penetration Path and Practical Exploration of Frame-Switching Theory in College English Teaching

Against the backdrop of the growing urgency for cross-cultural communication in globalization, this paper takes Frame-Switching Theory as the core research object. It systematically sorts out the origin, core concepts and related supporting theories of the theory through the literature research method, explores the penetration paths and application strategies of the theory in classrooms by combining the case study method with the teaching practice of college English vocabulary, grammar, reading and writing, —using specific examples from the text <italic>Leading Across Cultures: Mastering Persuasion Techniques for Global Business Success</italic> — and analyzes the teaching effect using the comparative research method. It finds that integrating Frame-Switching Theory into college English teaching, with the support of real cross-cultural text cases, can effectively break the limitations of traditional teaching, help students construct multi-dimensional language cognitive frameworks, and improve their abilities in vocabulary comprehension and expansion, grammatical application in context, in-depth text interpretation and critical thinking, as well as writing logic organization, providing a new theoretical perspective and practical paradigm for the reform of college English teaching and offering an operable practical path and theoretical support for enhancing students' cross-cultural pragmatic competence.