Reflections on the Transformation of Mainstream Media in the Context of Artificial Intelligence

Against the backdrop of the intelligent transformation of mainstream media, artificial intelligence (AI) technology has gradually become a key driving force for advancing this transformation. This paper aims to analyze the new model of human-machine relationship in the AI era, conduct an in-depth exploration of the opportunities and challenges brought by AI technology to the intelligent transformation process of mainstream media, and discuss the measures for mainstream media to achieve transformative development by leveraging AI technology in the AI era. The research is intended to provide reference suggestions for the transformative development of mainstream media.