The Present Situation And Teaching Strategy of University Business English Teaching

The aim of Business English Teaching is to develop professionals adept in fluent English communication, global perspectives, cross-cultural competence, and business interaction expertise. Nevertheless, contemporary Business English instruction encounters challenges such as a focus on textbook-centric teaching, insufficient attention to business culture and etiquette, inadequate cross-cultural training, and a deficiency in traditional cultural preservation. To tackle these issues, this paper suggests: Enhancing cross-cultural awareness; Improving business culture and etiquette education; Merging language fundamentals with practical business operations training; Innovating teaching methodologies; Encouraging students to read Anglo-American literary works; Utilizing "Internet+" technologies to continuously innovate teaching models.