Digital marketing in attracting new patients: cross-sectional study in a vascular surgery office
Analysis of the results indicated that the office's presence on social media contributed positively to attracting new patients, as well as increasing revenue. Digital marketing is a trend that will only grow with the spread of the internet and including social networks in the dissemination of health information generates benefits for both parties: doctor and patient.
Authors
- Camila Biedler Giordani (ORCID: https://orcid.org/0000-0002-0149-8459)
- Thais Muraro Simionato (ORCID: https://orcid.org/0000-0002-0898-007X)
- Fabrício Rodrigues Santiago (ORCID: https://orcid.org/0000-0002-3830-8989)
- Graciela Aparecida Pelegrini
- Alex Lazzari Dornelles (ORCID: https://orcid.org/0000-0002-1043-4457)
- Mariana Mello
- Silvana Klaki Ternopilski
Institutions
- Universidade Federal do Rio Grande do Sul (BR)
- Universidade de Passo Fundo (BR)
- BioClinica (United States) (US)
- Fundo Brasil (BR)
- Hospital de Clínicas (UY)
- Instituto Federal de Educação, Ciência e Tecnologia de Santa Catarina (BR)
- Universidade Federal de Goiás (BR)
Publication Details
- Journal
- Jornal Vascular Brasileiro
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1590/1677-5449.202500422
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00