Exploring Industrial Perception and Attitudes Toward Solar Energy: The Case of Albania

Energy plays a crucial role in the development of societies, yet increasing demand and pressure for production pose significant environmental challenges. This study addresses the critical need for renewable energy, particularly solar power, in light of the projected 50% increase in global energy consumption by 2050 and the European Union’s goals for reducing greenhouse gas emissions. While Albania predominantly relies on hydropower for electricity generation, which constitutes 95% of its capacity, the variability in hydropower underscores the necessity for diversifying energy sources, especially to harness the country’s solar potential. This research aims to assess industrial awareness and the influence of government subsidies and financial incentives on investment intentions through data gathered from questionnaires conducted in 2023. The findings reveal a substantial interest in solar energy, reflecting a gap in the existing literature which primarily focuses on developed economies. By contributing insights into renewable energy awareness in Albania, this paper addresses a significant gap in research concerning transition countries in the Western Balkans. The study ultimately emphasizes the importance of industrial awareness and environmental protection in adopting sustainable energy practices in a region characterized by abundant solar resources. The findings of the study highlight that there is a significant awareness–action gap regarding solar panels. Therefore, financial support and technical assistance are necessary for businesses to adopt solar energy technologies.