A Novel Decision‐Making Approach Based on <scp>PIPRECIA</scp> ‐E for Evaluating Gender Equality Criteria: A Case Study in the Logistics Sector

ABSTRACT While men currently comprise the majority of workers in the logistics sector, the number of women is increasing steadily and their role is developing as they progress in education and training. Given these developments, this study aims to identify the criteria that affect women's gender equality in the logistics sector in terms of their individual, family, and business life. The identified criteria were evaluated using the PIPRECIA‐E (PIvot Pairwise RElative Criteria Importance Assessment Extended) method in order to develop a new model. Based on the literature review, three main and 14 subcriteria were identified. The criteria weights were determined by eight women logistics experts. The results of using the PIPRECIA‐E method were compared with those from the SWARA (Step‐Wise Weight Assessment Ratio Analysis) method. The findings indicated that the most important main criteria determining gender equality are Family Conditions, with subcriteria including Motivation (Intrinsic or Extrinsic), Family Responsibilities, and Work‐Life Balance.