The primary motivation of online communities as a moderating role in the effect of social media advertising on consumer behaviour engagement

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Electronic Business
Published
2025-01-01
DOI
https://doi.org/10.1504/ijeb.2025.10075127
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The primary motivation of online communities as a moderating role in the effect of social media advertising on consumer behaviour engagement

Hwi-Chie Ho, Yu Hsu, Chun Tsen Yeh, Pi Hui Ting
International Journal of Electronic Business
Digital Marketing and Social Media
article

The primary motivation of online communities as a moderating role in the effect of social media advertising on consumer behaviour engagement

Hwi-Chie Ho, Yu Hsu, Chun Tsen Yeh, Pi Hui Ting
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Electronic BusinessVol. 1(1)
Openalex Percentile: Top 51%
Digital Marketing and Social Media
DOISourceOpenAlex
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The primary motivation of online communities as a moderating role in the effect of social media advertising on consumer behaviour engagement — Hwi-Chie Ho, Yu Hsu, et al. · International Journal of Electronic Business (2025) | TGRS Research Map | TGRS