Characterizing the Objective Features of Vaping Prevention Video Ads: A Content Analysis
This study provides the groundwork for future research to identify which objective ad features most effectively influence vaping-related outcomes. Findings also serve as a practical resource for campaign developers who design ads on the basis of objective features.
Authors
- Caroline Ritchie (ORCID: https://orcid.org/0000-0002-4722-1770)
- Minji Kim (ORCID: https://orcid.org/0000-0002-7715-6826)
- Youjin Jang (ORCID: https://orcid.org/0000-0001-6106-2908)
- Nisha C. Gottfredson (ORCID: https://orcid.org/0000-0002-4765-7179)
- Sarah Dorothy Kowitt (ORCID: https://orcid.org/0000-0001-5216-3897)
- Seth M. Noar (ORCID: https://orcid.org/0000-0002-3453-5391)
- Ran Tao (ORCID: https://orcid.org/0000-0001-5298-9242)
- Victoria Triana (ORCID: https://orcid.org/0009-0009-0833-3735)
- Kunqin Li (ORCID: https://orcid.org/0009-0008-3780-0067)
- Bonjoo Gu (ORCID: https://orcid.org/0000-0002-0973-8429)
Institutions
- University of North Carolina at Chapel Hill (US)
- University of South Carolina (US)
- RTI International (US)
- Department of Health (ZA)
- Syracuse University (US)
Publication Details
- Journal
- American Journal of Preventive Medicine
- Published
- 2025-12-01
- DOI
- https://doi.org/10.1016/j.amepre.2025.108043
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00