Intercultural dissemination of complementary and alternative medicine: unveiling the intentions of foreign students in China to share traditional medicine culture cross-border

This study highlights the importance of ATT and PBC in shaping international students' intentions to share TCM culture across borders and suggests that fostering positive attitudes and empowering students through resources and experiential learning can enhance cross-border dissemination of TCM culture. Aligned with broader efforts to establish more integrative and inclusive healthcare systems, this study provides insights into enhancing the global dissemination of CAM, emphasizing its cultural foundations. Future research should expand to longitudinal and qualitative approaches for broader and deeper insights into CAM culture sharing.