Awareness, Myths, and Motivation in Blood Donation: A Study on Donor Knowledge and Perceptions

The study identifies institutional trust as a pivotal mediator linking awareness to behavioral intent, extending the Knowledge-Attitude-Practice (KAP) model through empirical validation. By situating these dynamics within India's sociocultural context, it highlights that dispelling myths alone is inadequate without transparent, empathetic, and culturally attuned institutional engagement. The findings provide actionable insights for policymakers and health agencies to strengthen trust-based, community-oriented strategies that promote sustained voluntary blood donation.