Individual and organizational antecedents of green behaviour among Finnish employees

The role of employees in the green transition in their workplaces is attracting increasing academic interest. This paper examines the individual and organizational determinants of employee green behaviour (EGB) using the classical ability–motivation–opportunity (AMO) behavioural model as a theoretical framework. The study draws on a large and statistically representative survey sample of 5,742 Finnish employees. The results of the ordinal logistic regression models show that, of the factors included in the models, employee motivation, and especially the opportunity to influence one’s work, had a strong positive association with the activity of employees to change their key working practices and methods to be more ecologically sustainable. Adding organizational factors – the extent to which ecological sustainability is integrated into workplace strategy or as part of internal workplace interaction and supervisor support – to the model increased the explanatory power in a statistically significant way, although only by 1% point. The findings suggest that increasing self-direction and autonomy at work could be an important means of promoting EGB and the ecological sustainability of organizations in many industries – with the partial exception of fossil-intensive industries, where the focus should be placed on system-level changes to a greater degree.

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Publication Details

Journal
Discover Sustainability
Published
2025-12-12
DOI
https://doi.org/10.1007/s43621-025-02371-7
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
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article

Individual and organizational antecedents of green behaviour among Finnish employees

Fanni Moilanen, Tuomo Alasoini, Arja Ala-Laurinaho, Jarno Turunen et al.
Discover Sustainability
Environmental Sustainability in Business
article

Individual and organizational antecedents of green behaviour among Finnish employees

Fanni Moilanen, Tuomo Alasoini, Arja Ala-Laurinaho, Jarno Turunen, Vaula Siltala
article en

Abstract

The role of employees in the green transition in their workplaces is attracting increasing academic interest. This paper examines the individual and organizational determinants of employee green behaviour (EGB) using the classical ability–motivation–opportunity (AMO) behavioural model as a theoretical framework. The study draws on a large and statistically representative survey sample of 5,742 Finnish employees. The results of the ordinal logistic regression models show that, of the factors included in the models, employee motivation, and especially the opportunity to influence one’s work, had a strong positive association with the activity of employees to change their key working practices and methods to be more ecologically sustainable. Adding organizational factors – the extent to which ecological sustainability is integrated into workplace strategy or as part of internal workplace interaction and supervisor support – to the model increased the explanatory power in a statistically significant way, although only by 1% point. The findings suggest that increasing self-direction and autonomy at work could be an important means of promoting EGB and the ecological sustainability of organizations in many industries – with the partial exception of fossil-intensive industries, where the focus should be placed on system-level changes to a greater degree.

Discover SustainabilityVol. 7(1)
Finnish Institute of Occupational Health (FI)
Openalex Percentile: Top 49%
Environmental Sustainability in Business
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Individual and organizational antecedents of green behaviour among Finnish employees — Fanni Moilanen, Tuomo Alasoini, et al. · Discover Sustainability (2025) | TGRS Research Map | TGRS