Research on the valuation of internet enterprise data assets based on value chain theory

As data assets grow strategically important yet remain difficult to value in internet enterprises, this study analyzes the factors influencing their valuation. Using value chain theory and a system dynamics model, it uncovers the mechanisms of value formation. Results show that data asset value is realized dynamically across stages – collection, analysis, mining, and application – shaped by internal attributes and external factors. The process follows a diminishing marginal return pattern and exhibits significant value lag. Therefore, data asset assessment should account for the full life-cycle, intrinsic properties, and technological conditions.