Behind the counter, behind the discourse: The paradox of pharmacist influence in Arabic women's health online
In Arabic women's health discourse online, who speaks matters less for reach than where and how they speak. Pharmacists deliver the most accurate content but often remain "invisible experts" in environments that reward aesthetics and emotion over credentials. The VPI helps quantify this quality-reach gap and can guide platform-specific, culturally attuned strategies to make evidence-based voices more discoverable.
Authors
- Nadia Al Mazrouei (ORCID: https://orcid.org/0000-0002-1339-9730)
- Nailya Bulatova
- Samar J. Melhem (ORCID: https://orcid.org/0000-0003-0967-0871)
- Qais Alefan (ORCID: https://orcid.org/0000-0003-3143-5026)
- Rimal Mousa (ORCID: https://orcid.org/0000-0002-1788-0281)
- Hamzeh Almomani (ORCID: https://orcid.org/0000-0002-4537-5477)
- Iman Amrani (ORCID: https://orcid.org/0000-0003-0732-5433)
- Rula M. Darwish
- Ibrahim Alabbadi
- Yazan AlRashadan
- Beisan A. Mohammed
- Razan Tubaileh
Institutions
- University of Jordan (JO)
- Jordan University of Science and Technology (JO)
- University of Sharjah (AE)
Publication Details
- Journal
- Exploratory Research in Clinical and Social Pharmacy
- Published
- 2025-12-12
- DOI
- https://doi.org/10.1016/j.rcsop.2025.100697
- Primary Topic
- Health Literacy and Information Accessibility
- Type
- article
- Field-Weighted Citation Impact
- 0.00