Mediating Roles of Continuous Training and Digital Talent Management in the Relationship between Workforce Skills and Organizational Creativity: Evidence from Five-Star Hotels in Cairo

The main aim of this research is to investigate the mediating roles of continuous training and digital talent management in the relationship between workforce skills and organizational creativity in the hospitality industry. Consequently, the research methodology is analytical. It follows a quantitative approach, surveying employees in five-star hotels in Cairo using a simple random sample. The findings confirmed a significant effect of workforce skills on organizational creativity and continuous training; and a significant effect of continuous training on organizational creativity. In addition, continuous training is validated as a mediator in the relationship between workforce skills and organizational creativity. Moreover, the results revealed a significant effect of workforce skills on digital talent management; a significant effect of digital talent management on organizational creativity; and a digital talent management is validated as a mediator in the relationship between workforce skills and organizational creativity. The research underscores the importance of continuous training and digital talent management as predictors of organizational creativity in five-star hotel in Cairo. Consequently, practices that enhancing continuous training and digital talent management might be an effective action for increasing organizational creativity, especially when workforce skills procedures are integrated. Finally, this research designed an operational module (EOC Module) with clear steps, procedures, and KPIs for hotel managers to enhance organizational creativity by leveraging workforce skills, continuous training, and digital talent management in the digital hospitality environment.