The Effect of the Integration between the Ministry of Tourism and the Ministry of Antiquities in Promoting the Cultural Tourism Product

In recent decades, the world has witnessed major administrative and economic transformations that prompted many governments to adopt institutional integration as a tool to enhance performance, improve efficiency, and rationalize resources. Within this context, the Egyptian Ministry of Tourism and Antiquities was established in 2019 to create institutional integration between tourism and antiquities and to strengthen the competitiveness of the Egyptian tourism industry—particularly in the field of cultural tourism—as one of the country’s most distinctive resources on the global tourism map. This study aims to identify the impact of institutional integration on revitalizing the Egyptian cultural tourism product. The descriptive analytical approach was applied, using a questionnaire distributed to 600 employees from both the Ministry of Tourism and the Ministry of Antiquities to collect data. The findings indicated that institutional integration contributed to achieving the objectives of both ministries, leading to improved coordination and the removal of obstacles that previously hindered the development of the cultural tourism product. Results also revealed a statistically significant positive relationship between institutional integration and the activation of the Egyptian cultural tourism product, reflected in increased public awareness of heritage sites and museums. The study concluded that full institutional integration produces a comprehensive framework that enhances the efficiency of the Egyptian tourism sector, increases demand, and supports the country’s strategy for resource optimization. It recommended the need for a national plan to merge ministerial structures, budgets, and functions, along with diversifying marketing through modern technologies.