Evaluating value measures across cultures: study on PVQ-RR, PVQ-40, and PVQ-21 in Turkey

The Schwartz Value Survey (SVS) is a widely used instrument for assessing personal values across different cultures. However, various versions of the SVS have been developed over the years, leading to differences in item wording, response scales, and underlying theoretical frameworks. This article critically examines the implications of using different versions of the SVS in Turkish context. We review the history and development of the SVS, highlighting key modifications made to the survey instrument across different versions. We then discuss the potential impact of these variations on the measurement of personal values and the comparability of data collected from university students. Drawing on empirical studies and methodological literature, we explore the challenges and opportunities associated with using different SVS versions. We also provide recommendations for researchers on selecting the most appropriate version of the SVS for their study objectives and ensuring the validity and reliability. Overall, this article contributes to a better understanding of the complexities involved in assessing personal values across cultures and offers practical guidance for researchers navigating the nuances of different SVS versions in cross-cultural research contexts.