Unveiling decision biases shaping sustainable innovation: a typology of marketing managers

Authors

Aurélie Hemonnet‐Goujot (ORCID: https://orcid.org/0000-0002-6684-2257)
Sophie Richit (ORCID: https://orcid.org/0009-0000-8231-3964)

Institutions

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement (FR)

Publication Details

Journal: SPIRE - Sciences Po Institutional REpository
Published: 2025-05-01
Primary Topic: Environmental Sustainability in Business
Type: article
Field-Weighted Citation Impact: 0.00

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article

Unveiling decision biases shaping sustainable innovation: a typology of marketing managers

Aurélie Hemonnet‐Goujot, Sophie Richit

May 1, 2025

SPIRE - Sciences Po Institutional REpository

Environmental Sustainability in Business

article

Unveiling decision biases shaping sustainable innovation: a typology of marketing managers

Aurélie Hemonnet‐Goujot, Sophie Richit

May 1, 2025article en

Abstract

No abstract available for this paper.

SPIRE - Sciences Po Institutional REpository

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement (FR)

Openalex Percentile: Top 50%

Environmental Sustainability in Business

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Unveiling decision biases shaping sustainable innovation: a typology of marketing managers — Aurélie Hemonnet‐Goujot, Sophie Richit · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS