Visualizing Qualitative Research

ABSTRACT Although qualitative research is typically seen as working with verbal text, visual representations are frequently used in qualitative research in our field. This paper examines visualization as a research practice, aiming to encourage its reflective use and further development. We contribute to the literature on qualitative research in public administration, first, by discussing key concepts and the work visuals do. Second, we explore the way visualization can enrich the research process by shaping interactions within texts and with audiences. Third, we connect the practice of visualizing to the dialogue on methodological understandings and traditions in our field. For this, we outlined two distinct approaches to visualizing that researchers may draw upon: an iterative‐progression approach (inductive) and a pragmatic‐bricolage approach (abductive). We conclude by connecting visualization to thick description, suggesting how visuals can add layers of meaning in qualitative public administration research.