Exploring the Usability and Acceptability of the FoodMATS-Youth App for Monitoring Food Marketing Exposures: Mixed Methods Study

This study found that the FoodMATS-Youth mobile app is highly feasible for monitoring food marketing exposures across multiple settings (eg, social media and grocery stores) and was well received by our participants. The FoodMATS-Youth has the potential to efficiently improve food marketing research in Canada and internationally and generate data that can inform comprehensive food marketing policies.

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Publication Details

Journal
JMIR Formative Research
Published
2025-09-21
DOI
https://doi.org/10.2196/79306
Primary Topic
Sensory Analysis and Statistical Methods
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring the Usability and Acceptability of the FoodMATS-Youth App for Monitoring Food Marketing Exposures: Mixed Methods Study

Kirby Shannahan, Rachel Prowse, Laurie Twells, Idris Opeyemi Bamigbayan
JMIR Formative Research
Sensory Analysis and Statistical Methods
article

Exploring the Usability and Acceptability of the FoodMATS-Youth App for Monitoring Food Marketing Exposures: Mixed Methods Study

Kirby Shannahan, Rachel Prowse, Laurie Twells, Idris Opeyemi Bamigbayan
article en

Abstract

This study found that the FoodMATS-Youth mobile app is highly feasible for monitoring food marketing exposures across multiple settings (eg, social media and grocery stores) and was well received by our participants. The FoodMATS-Youth has the potential to efficiently improve food marketing research in Canada and internationally and generate data that can inform comprehensive food marketing policies.

JMIR Formative ResearchVol. 9
Memorial University of Newfoundland (CA)
Openalex Percentile: Top 56%
Sensory Analysis and Statistical Methods
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