The impact of MLB team relocation on hotel demand

This study examines the effect of a Major League Baseball team moving to Cobb County, Georgia on attracting visitors by observing changes in hotel room rentals. We employ a synthetic difference-in-differences event study approach to measure the causal effect of the team’s interjurisdictional relocation within metropolitan Atlanta on hotel stays and room prices. We identify no meaningful impact of the team’s move at the county level or in close proximity to the stadium. In total, the findings are not consistent with the hypothesis that sports venues offer a channel to increase community wealth through tourism.

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Publication Details

Journal
Tourism Economics
Published
2025-12-09
DOI
https://doi.org/10.1177/13548166251405295
Primary Topic
Sport and Mega-Event Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

The impact of MLB team relocation on hotel demand

John Charles Bradbury, E. Frank Stephenson
Tourism Economics
Sport and Mega-Event Impacts
article

The impact of MLB team relocation on hotel demand

John Charles Bradbury, E. Frank Stephenson
article en

Abstract

This study examines the effect of a Major League Baseball team moving to Cobb County, Georgia on attracting visitors by observing changes in hotel room rentals. We employ a synthetic difference-in-differences event study approach to measure the causal effect of the team’s interjurisdictional relocation within metropolitan Atlanta on hotel stays and room prices. We identify no meaningful impact of the team’s move at the county level or in close proximity to the stadium. In total, the findings are not consistent with the hypothesis that sports venues offer a channel to increase community wealth through tourism.

Tourism Economics
Berry College (US), Kennesaw State University (US)
Openalex Percentile: Top 52%
Sport and Mega-Event Impacts
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