Self-reported dilemmas in choices of daily travel

Purpose This study examines self-reported dilemmas in daily travel among 2,000 citizens across Sweden, providing deeper insights beyond indirect methods that focus on preferences and barriers. It explores variations by travel mode, age and gender while linking these dilemmas to basic human values. Design/methodology/approach A survey-based approach was used to assess travel-related dilemmas. Questionnaires from two survey panels were analyzed to identify potential differences across demographic groups and travel modes, along with their associations with basic human values. Findings The results suggest that daily travel involves conscious decision-making rather than being purely habit-driven. Cost emerged as the most frequently reported dilemma, particularly among public transport users and younger individuals, raising concerns about fairness and accessibility. Environmental concerns were prevalent across all groups, with women reporting higher levels of concern. Frequent car users prioritized conservation values, indicating that reductions in car use may be perceived as a threat to their accessibility to daily activities. An important and somewhat unexpected finding is that self-transcendence values (benevolence and universalism) – previously primarily associated with public transport use – was also positively related to car use, a finding that constitutes a clear departure from previous research. Originality/value By focusing on self-reported dilemmas rather than indirect measures of preferences and barriers, this study provides novel insights into the psychological and value-driven aspects of travel behavior. The findings highlight the complexity of travel-related decision-making and emphasize the need for policies that address these dilemmas to encourage sustainable travel choices.