How <scp>AI</scp> can advance psychological science

Artificial intelligence (AI) has transformed scientific inquiry across disciplines, including the psychological sciences. In psychology, AI serves not only as an analytic tool but also as a computational model of the very processes the field seeks to explain. In this commentary, I highlight several ways in which AI can advance fundamental questions in psychological science beyond traditional approaches, thanks to its unprecedented ability to generate high-level perceptual and cognitive human-like representations. These developments provide psychologists with powerful new tools that, if embraced, can significantly advance our understanding of the human mind and behaviour.

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Publication Details

Journal
British Journal of Psychology
Published
2025-12-09
DOI
https://doi.org/10.1111/bjop.70047
Primary Topic
Face Recognition and Perception
Type
article
Field-Weighted Citation Impact
0.00
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article

How AI can advance psychological science

Galit Yovel
British Journal of Psychology
Face Recognition and Perception
article

How AI can advance psychological science

Galit Yovel
article en

Abstract

Artificial intelligence (AI) has transformed scientific inquiry across disciplines, including the psychological sciences. In psychology, AI serves not only as an analytic tool but also as a computational model of the very processes the field seeks to explain. In this commentary, I highlight several ways in which AI can advance fundamental questions in psychological science beyond traditional approaches, thanks to its unprecedented ability to generate high-level perceptual and cognitive human-like representations. These developments provide psychologists with powerful new tools that, if embraced, can significantly advance our understanding of the human mind and behaviour.

British Journal of Psychology
Tel Aviv University (IL)
Openalex Percentile: Top 60%
Face Recognition and Perception
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