Transforming provider–patient vaccine conversations: a randomised trial on presumptive communication training
The research presents a novel approach to combining presumptive communication training and social norms-based messaging to close the gap between healthcare provider intentions and actual vaccination recommendation behaviour. This shows how health systems researchers and clinical leaders can draw on insights from behavioural science to help clinicians communicate more effectively with patients.
Authors
- Ivo Vojtek (ORCID: https://orcid.org/0000-0002-6986-4275)
- Jan Lindemans (ORCID: https://orcid.org/0000-0002-3702-8651)
- Caroline E. Sloan (ORCID: https://orcid.org/0000-0003-1611-3846)
- Nina Bartmann (ORCID: https://orcid.org/0000-0003-4221-2733)
- Marloes van Wouw (ORCID: https://orcid.org/0009-0007-8063-6859)
Institutions
- Duke University (US)
- GlaxoSmithKline (Belgium) (BE)
- GlaxoSmithKline (Japan) (JP)
- Advantageous Systems (United States) (US)
Publication Details
- Journal
- BMJ Leader
- Published
- 2025-12-09
- DOI
- https://doi.org/10.1136/leader-2025-001350
- Primary Topic
- Vaccine Coverage and Hesitancy
- Type
- article
- Field-Weighted Citation Impact
- 0.00