Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility

This study provides preliminary evidence that prevention-oriented digital messages, especially when shared by credible sources, may foster more positive attitudes and greater willingness to undertake tick prevention among cattle producers, compared to fear-based or neutral content. The findings highlight the need for balanced, context-rich messaging tailored to the preferences and realities of agricultural audiences. By integrating quantitative and qualitative results, this study informs the design of more effective social media-based interventions for tick-borne disease prevention in agricultural settings.