Identifying challenges in establishing pollinator lawns among current and potential owners

Abstract Interest in alternatives to traditional turfgrass lawns is growing, with pollinator lawns emerging as a popular option. Although these lawns offer some advantages over traditional ones, such transitions present challenges for homeowners. This study aimed to identify the most common obstacles encountered by current and prospective pollinator lawn owners and understand how individuals define pollinator lawns. Two primary areas of concern emerged: costs of establishing pollinator lawns and issues related to soil conditions/proper site preparation. Potential owners had higher levels of concerns overall compared to current owners. Alleviation of both actual and perceived challenges is needed on the production and distribution side (new lower cost mixes), and for homeowners through accessible guidance on common pitfalls and best practices for establishing and maintaining pollinator lawns to make transitions more successful to increase pollinator habitat in urban areas.