How AI-based computer vision algorithms are impacting the sports industry: a survey

The sports industry, a multibillion-dollar global enterprise, engages audiences and inspires athletes with its dynamic, fast-paced, and action-packed nature. However, this very dynamism poses challenges for analysis and performance optimization. In recent years, computer vision has emerged as a transformative technology with the potential to reshape the landscape of sports. This field, which empowers computers to interpret and process visual data from the real world, offers numerous opportunities for innovation across the industry. Indeed, by leveraging computer vision, researchers and developers have created tools and systems that enhance the analysis of the complex dynamics in sports, with possible applications including tracking player movements with precision, analyzing game footage to identify patterns and strategies, and providing real-time insights that enhance decision-making for coaches and athletes. Beyond performance improvement, computer vision technologies also elevate the fan experience by offering immersive and interactive features, such as augmented replays and detailed statistical visualizations. As the adoption of computer vision continues to grow, its impact extends across all levels of sports, from grassroots programs to elite competitions. This technology not only provides a competitive edge but also redefines how sports are analyzed, experienced, and understood, marking a significant evolution in the industry.

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Publication Details

Journal
Discover Artificial Intelligence
Published
2025-12-08
DOI
https://doi.org/10.1007/s44163-025-00586-1
Primary Topic
Human Pose and Action Recognition
Type
article
Field-Weighted Citation Impact
0.00
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article

How AI-based computer vision algorithms are impacting the sports industry: a survey

Andrea Sanna, Federico Manuri, Mattia Donna Bianco, L. Rossi
Discover Artificial Intelligence
Human Pose and Action Recognition
article

How AI-based computer vision algorithms are impacting the sports industry: a survey

Andrea Sanna, Federico Manuri, Mattia Donna Bianco, L. Rossi
article en

Abstract

The sports industry, a multibillion-dollar global enterprise, engages audiences and inspires athletes with its dynamic, fast-paced, and action-packed nature. However, this very dynamism poses challenges for analysis and performance optimization. In recent years, computer vision has emerged as a transformative technology with the potential to reshape the landscape of sports. This field, which empowers computers to interpret and process visual data from the real world, offers numerous opportunities for innovation across the industry. Indeed, by leveraging computer vision, researchers and developers have created tools and systems that enhance the analysis of the complex dynamics in sports, with possible applications including tracking player movements with precision, analyzing game footage to identify patterns and strategies, and providing real-time insights that enhance decision-making for coaches and athletes. Beyond performance improvement, computer vision technologies also elevate the fan experience by offering immersive and interactive features, such as augmented replays and detailed statistical visualizations. As the adoption of computer vision continues to grow, its impact extends across all levels of sports, from grassroots programs to elite competitions. This technology not only provides a competitive edge but also redefines how sports are analyzed, experienced, and understood, marking a significant evolution in the industry.

Discover Artificial IntelligenceVol. 5(1)
Politecnico di Torino (IT), University of Turin (IT)
Openalex Percentile: Top 60%
Human Pose and Action Recognition
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