One voice and vision: How the RISE network built a collective identity as the foundation for strategic dissemination
Applying concepts from strategic communication and social marketing, we demonstrate how a research network of independent investigators can create a collective identity, formulate a cogent narrative communicating their contributions to a field of practice, and establish a foundation for a successful research dissemination program.
Authors
- Alex H. Kral (ORCID: https://orcid.org/0000-0002-9092-3671)
- Erin Augustine
- Emmanuel Oga
- Karla D. Wagner (ORCID: https://orcid.org/0000-0002-8614-2004)
- Susan G. Sherman (ORCID: https://orcid.org/0000-0001-8399-7544)
- Annick Bórquez (ORCID: https://orcid.org/0000-0002-6033-9837)
- Jacqueline Goldman (ORCID: https://orcid.org/0000-0002-3143-9222)
- Mia-Cara Christopher (ORCID: https://orcid.org/0000-0001-5179-0960)
- J. Deanna Wilson (ORCID: https://orcid.org/0000-0001-8400-9958)
- Mikaela Becker (ORCID: https://orcid.org/0000-0002-7324-5987)
- Czarina Navos Behrends (ORCID: https://orcid.org/0000-0003-3885-088X)
- E. T. Adams (ORCID: https://orcid.org/0000-0003-3346-4314)
- R. Craig Lefebvre (ORCID: https://orcid.org/0000-0003-1764-3013)
- Linda Peng (ORCID: https://orcid.org/0000-0001-7806-9567)
- Ayana Jordan (ORCID: https://orcid.org/0000-0002-7850-8096)
- Brian G. Southwell (ORCID: https://orcid.org/0000-0001-5091-8782)
- Erin Stack (ORCID: https://orcid.org/0000-0002-0996-8216)
- Jessica Duncan Cance (ORCID: https://orcid.org/0000-0002-2797-0037)
- Hamid Hassan (ORCID: https://orcid.org/0000-0002-3201-6870)
- Jon E. Zibbell (ORCID: https://orcid.org/0000-0001-9373-7818)
- M. Herrera
- Simon Kapler
- Alexander Jeremiah
Institutions
- University of Nevada, Reno (US)
- University of Wisconsin–Madison (US)
- Johns Hopkins University (US)
- Oregon Health & Science University (US)
- RTI International (US)
- Cornell University (US)
- Brown University (US)
- University of California San Diego (US)
- University of Chicago (US)
- NYU Langone Health (US)
- Milwaukee Health Department (US)
- Weill Cornell Medicine (US)
- New York University (US)
- University of Pennsylvania (US)
Publication Details
- Journal
- Harm Reduction Journal
- Published
- 2025-12-08
- DOI
- https://doi.org/10.1186/s12954-025-01331-8
- Primary Topic
- Marketing and Advertising Strategies
- Type
- article
- Field-Weighted Citation Impact
- 0.00