Development Trends and Use Cases of Projection Advertising: Case Study of Russian Projection Ads

The article analyses trends in UI/UX design of domestic mobile educational apps for children. It examines the impact of the growing market for mobile applications and the specific needs of child users on interface design; analyses popular Russian educational apps based on developer background, accessibility, and genre orientation. The study identifies key design principles and potential innovative solutions for children’s educational app design, taking into account the specifics of the Russian market and educational standards.