The Nexus of Artificial Intelligence (AI) and Entrepreneurship in Higher Education Skills Development: A Review

The intersection of Artificial Intelligence (AI) and entrepreneurship in higher education presents a transformative opportunity to address South Africa’s persistent unemployment crisis while equipping students with the critical digital competencies they need. This review explored how AI-driven tools and pedagogies enhance entrepreneurship education, particularly in rural and resource-constrained institutions. Grounded in the thinking economy model, which prioritizes intellectual capital, innovation, and adaptability, this paper synthesized the theoretical literature. The findings indicate that adaptive learning platforms, business simulations, and case-based methodologies cultivate critical thinking, market analysis, and product innovation skills. Ethical concerns, including algorithmic bias and data privacy, underscore the need for responsible integration of AI. Through interdisciplinary curriculum reform, capacity building, and alignment with national digital transformation agendas, higher education institutions can develop socially accountable, innovation-oriented graduates capable of driving inclusive growth in the AI era.

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Publication Details

Journal
E-Journal of Humanities Arts and Social Sciences
Published
2025-11-28
DOI
https://doi.org/10.38159/ehass.202561239
Primary Topic
Entrepreneurship Studies and Influences
Type
article
Field-Weighted Citation Impact
0.00

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article

The Nexus of Artificial Intelligence (AI) and Entrepreneurship in Higher Education Skills Development: A Review

Krishna Naidoo, Unathi Kolanisi, Mzweleni Fundani Mthethwa
E-Journal of Humanities Arts and Social Sciences
Entrepreneurship Studies and Influences
article

The Nexus of Artificial Intelligence (AI) and Entrepreneurship in Higher Education Skills Development: A Review

Krishna Naidoo, Unathi Kolanisi, Mzweleni Fundani Mthethwa
article en

Abstract

The intersection of Artificial Intelligence (AI) and entrepreneurship in higher education presents a transformative opportunity to address South Africa’s persistent unemployment crisis while equipping students with the critical digital competencies they need. This review explored how AI-driven tools and pedagogies enhance entrepreneurship education, particularly in rural and resource-constrained institutions. Grounded in the thinking economy model, which prioritizes intellectual capital, innovation, and adaptability, this paper synthesized the theoretical literature. The findings indicate that adaptive learning platforms, business simulations, and case-based methodologies cultivate critical thinking, market analysis, and product innovation skills. Ethical concerns, including algorithmic bias and data privacy, underscore the need for responsible integration of AI. Through interdisciplinary curriculum reform, capacity building, and alignment with national digital transformation agendas, higher education institutions can develop socially accountable, innovation-oriented graduates capable of driving inclusive growth in the AI era.

E-Journal of Humanities Arts and Social SciencesVol. 6(12)
University of Zululand (ZA), University of KwaZulu-Natal (ZA)
Department of Higher Education and Training, Directorate for STEM Education
Openalex Percentile: Top 49%
Entrepreneurship Studies and Influences
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