The Effect of Security and Privacy Concerns towards User Adoption of Big Data in Telecommunication Services

The telecommunication industry is the leading industry in Big Data trends as the industry has the most infrastructure capability for Big Data. The adoption of Big Data in telecommunication services fosters extensive real-time data collection. However, the adoption of Big Data in telecommunication services also raises important security and privacy challenges. The perspectives of telecommunication users on issues about privacy and security, as well as the correlation with take-up and continued use of applications and services utilizing Big Data. A questionnaire survey was used to identify the effect of security and privacy concerns towards user adoption of Big Data. An empirical analysis involved a total of 400 respondents. Results indicate that perceived trust mediates the effect of collection, improper access, and error towards Big Data adoption, while perceived risk mediates the effect of collection, improper access and error towards Big Data adoption in telecommunication services. Perceived risk only mediates the effect of data privacy awareness towards user's adoption. Finally, perceived trust and risk significantly predict users' adoption of Big Data in telecommunication services. With the combined theory of Concern for Information Privacy (CFIP)) and Trust, Confidence and Cooperation (TCC) Model, this study provides the basis to direct future studies in the related field.