Making a campus tourism e-map: the case of Wuhan University, China

Campus tourism has been flourishing across the globe in recent decades. Some universities pioneer the development of campus electronic maps (e-maps) so as to provide more efficient map-based services to visitors. However, existing campus e-maps, regarding the hierarchical ordering of elements and visualization strategies, generally adhere to the approaches designed for urban-scale e-maps, leading to the dilemma that the campus e-maps are limited in practical use. Using the case of Wuhan University in China, this study first presents the methodology for classifying campus e-map elements and organizing the campus e-map zoom levels from the perspective of tourists, further demonstrates the visualization strategies, and finally provides some guidelines for making campus e-maps. This research lays a solid foundation for hierarchically ordering map elements and zoom levels, shedding fresh insights for e-map design.