Spatial Plane Positioning of AR-HUD Graphics: Implications for Driver Inattentional Blindness in Navigation and Collision Warning Scenarios

In-vehicle Augmented Reality Head-Up Displays (AR-HUDs) enhance driving performance and experience by presenting critical information such as navigation cues and collision warnings. Although many studies have investigated the efficacy of AR-HUD navigation and collision warning interface designs, existing research has overlooked the critical interplay between graphic spatial positioning and safety risks arising from inattentional blindness. This study employed a single-factor within-subjects design, with Experiment 1 and Experiment 2 separately examining the impact of the spatial planar position (horizontal planar position, vertical planar position, mixed planar position) of AR-HUD navigation graphics and collision warning graphics on drivers’ inattentional blindness. The results revealed that the spatial planar position of AR-HUD navigation graphics has no significant effect on inattentional blindness behavior or reaction time. However, the horizontal planar position yielded the best user experience with low workload, followed by the mixed planar position. For AR-HUD collision warning graphics, their spatial planar position does not significantly influence the frequency of inattentional blindness; From the perspectives of workload and user experience, the vertical planar position of collision warning graphics provides the best experience with the lowest workload, while the mixed planar position demonstrates superior hedonic qualities. Overall, this study offers design guidelines for in-vehicle AR-HUD interfaces.