Management of Crisis Situations Towards Tourism Destination Sustainability: Key Factors and Measures

Crisis situations highlight the need for timely planning to mitigate their impacts on the economy and society. The COVID-19 pandemic has emphasized the importance of prevention, preparedness, and effective communication in tourism crises. As tourism involves numerous stakeholders, transparent communication and cooperation are essential for coordinated crisis responses. The aim of this work is to examine management’s perception of the relationship between crisis planning, communication, and cooperation with the achievement of sustainable destination management, and to identify key factors in the preparatory and reactive phases of a crisis. The questionnaire was distributed online to 533 directors of Croatian tourist boards, of which 165 responses were valid and analyzed using regression analysis. The results confirmed a statistically significant connection between planning for crisis situations, communication, cooperation with effective tourist destination crisis management, and the contribution of these factors to resilience and long-term sustainability. Crisis management in tourism contributes to the preservation of the social, economic, and ecological values necessary for sustainable development. To align economic growth with environmental and social concerns, coordinated action by governments, the private sector, and local communities is required. Enhanced education, trust, and systematic cooperation help build resilient destinations that are prepared to respond effectively to short-term shocks and long-term challenges.