Will Your Family Brand Survive New Leadership?
As trillions in family-owned companies shift to next-generation leaders, one critical asset is being ignored: the brand. Here’s why brand value—often nearly 20% of enterprise worth—erodes during succession and how families can protect it.
Authors
- Monica Lynch
Publication Details
- Published
- 2025-12-04
- DOI
- https://doi.org/10.32617/1333-69318e89e14f5
- Primary Topic
- Family Business Performance and Succession
- Type
- article
- Field-Weighted Citation Impact
- 0.00