AI’s Invisible Hand: How Algorithms and Personal Data Shape Consumers and Competition
Brian Rongqing Han and Tianshu Sun illustrate how artificial intelligence acts as an invisible hand, using algorithms and personal data to shape consumers’ behavior and the dynamics of competition. Their research offers a roadmap for managers to use AI to build a sustainable competitive advantage through ongoing innovation.
Authors
- Tianshu Sun (ORCID: https://orcid.org/0000-0002-9786-044X)
- Barbara A. Han (ORCID: https://orcid.org/0000-0002-9948-3078)
Institutions
- University of Illinois Urbana-Champaign (US)
- Cheung Kong Graduate School of Business (CN)
Publication Details
- Journal
- Management and business review.
- Published
- 2025-12-01
- DOI
- https://doi.org/10.1177/2694104x251404321
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00