PLANNING ENTREPRENEURIAL ACTIVITY IN THE AGRICULTURAL SECTOR AS A FACTOR IN THE DEVELOPMENT OF RURAL AREAS

The article considers business planning as a factor in the development of entrepreneurial activity in the agricultural sector and its significance for the socio-economic growth of rural areas. The object of the study is the process of planning the creation and operation of agricultural enterprises in modern economic conditions. The purpose of the work is to summarize the scientific provisions and results of previous studies on the role of business planning in improving the efficiency of agricultural enterprises and forming the sustainable development of rural communities. The methodological basis of the study consists of analytical, comparative, logical-systemic, and generalization methods, which are used to systematize scientific sources, identify common patterns, and compare Ukrainian and foreign experience in business planning. A tabular method was used to visualize the results, which made it possible to present the generalizations in a clear form. The study found that business planning promotes the efficient use of resources, shapes the economic stability of agricultural enterprises, and has a positive impact on the development of rural areas. It was found that enterprises that plan their activities taking into account financial, environmental, and social factors have higher performance indicators and achieve a faster return on investment. The practical significance of the study lies in the possibility of using the obtained generalizations to improve the business plans of agricultural enterprises, increase the efficiency of their activities, and stimulate entrepreneurship in rural areas.