The Effect of Unpleasant Experiences and Place Attachment on Relationship Continuity, Intention to Use Sharia Swimming Pool

This study analyzed the effects of unpleasant experiences in conventional swimming pools and place attachment on the intention to use ‎Sharia swimming pools. The study addresses the relevance of understanding Muslim consumer behavior in the growing halal recreation ‎sector, particularly as negative experiences, such as misalignment with religious values‎, lead to the seeking of alternative facilities that uphold sharia principles. The research aims to examine how these unpleasant experiences and the emotional and functional bonds (place attachment) influence users’ intentions to continue utilizing sharia swimming pools. Employing a ‎quantitative approach with Structural Equation Modelling-Partial Least Squares (SEM-PLS), data were collected from 105 respondents ‎who are users or prospective users of sharia swimming pools. The results demonstrate that unpleasant experiences in conventional pools ‎significantly increase the intention to switch to sharia swimming pools (path coefficient = 0.405). At the same time, place attachment ‎also positively and significantly affects relationship continuity intention (path coefficient = 0.411). Furthermore, a strong correlation was ‎found between unpleasant experiences and place attachment (path coefficient = 0.774). The findings suggest that both negative experiences and strong place attachment are critical drivers of loyalty and sustained use of sharia-compliant facilities. The practical implication is that managers of sharia swimming pools should prioritize service quality and address users' emotional and spiritual needs to foster long-term relationships.