Attitude, Subjective Norm, Perceived Behavioral Controland Intention to Adopt Electric Vehicles in China

This study utilizes the Theory of Planned Behavior (TPB) framework to examine the elements affecting Chinese consumers' intention to ‎adopt electric vehicles (EVs). This research systematically applies TPB's core psychological variables to the EV (electric cars) adoption ‎context in China's unique market environment. This study aims to examine the relationships between attitude, subjective norm, perceived ‎behavioral control, and intention to adopt EVs among Chinese consumers. It makes a theoretical contribution by validating the applicability of ‎TPB in China's cultural and market context characterized by collectivism, strong policy orientation, and price sensitivity. From a practical ‎perspective, the investigation furnishes policymakers and marketers with valuable information to promote the advancement of more efficient ‎strategies for EV adoption in the Chinese market. Most existing research on EV adoption has been conducted in Western con‎texts, with limited systematic examination of psychological dimensions in China's distinct cultural and market environment. While existing ‎studies focus predominantly on economic and technological factors, further development of the psychological dimension and renewable energy ‎research in the Chinese market is needed. The objective of the investigation is to address this disparity by offering empirical evidence of ‎TPB's effectiveness in predicting Chinese consumers' intention to adopt EVs.